CASTILLA-LA MANCHA MEDIA and EURO TV have launched the fifteenth edition of A TU VERA, the emblematic programme that has led the channel’s audience every Saturday night since its beginnings. This year, A TU VERA has brought in Gloria Santoro to take over from Alicia Senovilla at the helm of the regional public television’s star talent show. But this has not been the only change, the mechanics of the contest have been updated and the whole graphic line has been updated.
VIRTUALIA, for yet another season, is responsible for the live signage of the contest with a system that integrates the creation of signage content with the logic of the contest in the same application. The contents are ingested from a file created by the newsroom they are dynamically updated in real time according to the needs of the programme.